Leslie Williams
Graphic Design & Illustration
In-House Design
NACS | MedSrv
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Our in-house department developed and implemented diverse initiatives for both internal and external outreach, resulting in measurable increased retention and quality metrics, organically encouraged team development, and consistent engagement with our staff, clients, and local partners.
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Our projects included full visual layout for digital and print, including email, social media, and periodical publications. They spanned marketing materials, training and administrative resources, and event campaigns. While much of the formal collateral adhered strongly to company branding standards, many designs were permitted to be far more dynamic, particularly with the case of employee-focused initiatives and social media.
Motion graphic animation of new branding
Print ad for AdventHealth Golden Gale 2023 program
Cover to the edition newspaper insert celebrating our company anniversary; I designed the exclusive anniversary branding and insert layout.
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Event poster with graphic assets modeled using official company logos
Recruitment print flyer, including layout design and copywriting
Layout advertising internal company literature available to staff; copywriting, layout, and literature development were all part of my regular project workload.
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Ad package developed for local publications including Chattanooga Times Free Press and Cityscope Magazine, including digital and print editions
Team training guide which included all copywriting, layout design, and asset design developed for new team member and department volunteer use
Monthly company news email recaps, including copywriting, layout and asset design
Poster print design for our annual fall event, which included a full email campaign and event planning and coordination
Concept design for limited edition award t-shirts
Digital ad from multi-platform social media campaign; campaign also included scheduled email releases.